What We Do
NSR has developed a four phased process to implement a successful WPM strategy:
1. Assess
Determining your specific needs -- the first step in effective Web Presence Management. NSR’s comprehensive strategic assessment reviews key factors that include a client’s current market orientation, positioning, positioning against competitors, and evaluation of all content. The resulting position analysis/recommendation provides the foundation for generating new website content and SEO strategy for building site traffic. Our ultimate goal in this phase is to understand the “definition of success” for the website – Lead Generation? Request for Estimate? Selling of Goods & Services? Greater brand awareness?
Deliverable: A set of completed Discovery Documents that will become the foundation of our ongoing strategy.
2. Develop
NSR’s Web design and web development process centers on eight core elements: Usability, functionality, branding, search engine optimization, maintenance, content development and analytics. From concept to deployment, every site detail is carefully integrated into the web design and development process. The payoff is a website that serves as a powerful, flexible and search engine optimized marketing tool -- a tool that offers you measurable results and ROI.
Deliverable: an updated website that will feature more strategic structure, layout and content.
3. Promote
Your company’s message is best carried by a clear, unambiguous single voice, something you can’t achieve using a tangle of separate research, advertising, public relations, web development and SEO companies. As a single resource for Web Presence Management and search engine optimization NSR offers clients a truly integrated process that is focused on brand awareness, traffic building and customer retention.
The tools we use for online promotion are: Keyword strategy, Google Adwords and Facebook Ads. Google Adwords and Facebook Ads will require a monetary budget that will be determined by the work done in Phase 1 Assessment. The client will be presented with these budgets and they will be signed off on prior to implementation.
Deliverable: implementation of strategy for keywords, Google Adwords and Facebook Ads.
4. Analyze
Analytics allow you to rapidly exploit opportunities and adapt strategies that optimize your company’s market position. Imagine knowing what your customers need when they need it, capitalizing with the appropriate messaging and product, and winning market share! And applied over the long term, this spells significant competitive advantage for your company.
Deliverable: a monthly report that describes the website’s performance against our agreed “definition of success” – leads generated, requests made, goods sold.
Pricing
Each Web Presence Management project needs to be evaluated separately. Call 866-702-2755 and speak to Craig Anderson or Jim McVeigh to find or more and get and begin the evaluation process.
