Barnes & Noble has declared war on Amazon with its Nook Tablet. Amazon responded by shipping the Kindle Fire ahead of schedule, and B&N has retaliated in kind as the Nook Tablet is already appearing in B&N stores.

Early shipments are very rare in the consumer electronic space, as it is more common to see delays in getting products into consumer’s hands. It seems the cheap tablet war has left the podium and is now in the trenches, with Kindle Fires and Nook Tablets shipping ahead of schedule.

The Kindle Fire and Nook Tablet are similar in form and …

B2B purchasers are using smartphones in growing numbers as part of their buying process. According to a recent study conducted by TriComB2B and the University of Dayton School of Business Administration and shared by eMarketer, 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. This makes it critical for businesses to publish information in a mobile-friendly format, whether that is a on a mobile-optimized website or in a dedicated mobile application.

There is a huge missed opportunity by sellers in not addressing this form of information gathering. According …

The NSR lamps have been burning brightly in to the hot July early morning hours. We have been on a steep Mobile Application learning curve. I will be blogging more on that project soon…. However, my research and homework has yielded some interesting data that I would like to share with y’all.

Mobile marketing is a business reality that you simply cannot ignore. Here are some interesting stats to ponder.

1. Smart phones

Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.

2. Mobile

One half of searches are done via a mobile device: …

Well, you’re wrong. So there!

Brand Ambassadors, hmmmmm……I know, sounds very pretentious. But they are the people who will talk about you. And who are these strange but wonderful persons? They fall into two tribes:

1. Your employees. Individuals inside your company who are genuinely passionate about what you do. The fakers are easy to spot – just ask them to volunteer on a Saturday and watch their Adam’s Apple.

2. Non-employees. Clients (you would hope!), associates and complete strangers who are also passionate about your products or services.

I don’t care if your company sells Ball Bearings – there …

Content is anything that’s written and presented on the internet for the audience to read. Content may be of great and also low quality. Great quality content needs to have 2 primary characteristics:

1) It must be user-friendly i.e. it must be able to satisfy the readers.

2) It must be search engine friendly i.e. it must be able to get good rankings on search engines.

Significance of Quality Content

Any person who writes can never disregard the vital role that the content takes on in determining the fate of a website. It is quality content that pulls the viewers …

The popularity of online video amongst Internet users has meant that more and more business are considering the use of online video to get their product message out to their customers. But popularity is not the only reason why businesses are seeking to leverage the power of online video.

Online video, by its very nature, has more potential to draw and engage audiences through content than traditional text based mediums. This makes online video a powerful tool for building brand awareness.

A good example of how online video marketing has been used to good effect is featured on our client …